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Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'
In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.
IPG predicts 1-2% revenue drop for 2025
The holding company is eying savings of $250 million ahead of its merger with Omnicom.
Omnicom 'incredibly well prepared' for IPG merger; registers 5.2% growth in 2024
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt
While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed Publicis deal, especially on leadership and culture.
Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.
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