ipsos
Ipsos confirms Kantar Media takeover talks
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
Indian consumers voice rising fear about tech ruining lives: Study
As AI and digital begin to encompass all aspects of work, 19% more Indians are worried about it destroying lives, an Ipsos study finds.
Ipsos’ new Consumer Voice offers direct video access to consumers
Leveraging the Crownit platform’s DIY approach, clients can select specific target demographics, such as age and gender, ensuring tailored engagement with respondents.
India ranks No 2 in consumer confidence for September ’24: Study
11 countries obtain a National Index score of 50 and above in the latest LSEG-Ipsos Primary Consumer Sentiment Index report.
Prescription for success: How marketing is revolutionising India's healthcare industry
Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.
Low awareness among Indians about generations’ labels and their own cohort: Ipsos Generations Report 2024
One-size-fits-all may not work for brands and could lead to missing business opportunities.
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