kennedy
Crafting connections: The new playbook for brand loyalty in the digital age
Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.
Kondurkar Studio responds to ideation controversy over 'The Steel of India'
The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.
Whose idea is it, anyway?
Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy
Nike preps sports superstars in infancy, for an ‘Unlimited Future’
Watch the film conceptualised by W+K Portland here
Nike warms up early for Rio 2016, says ‘Tomorrow starts now’
The brand is leading the charge on the next big global sporting event, the Olympics, ahead of official sponsor Adidas
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