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Can 'Go Get It' entrench ibis strongly on India's hospitality map?
The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to millennial and gen Z travellers.
India ranks No 2 in consumer confidence for September ’24: Study
11 countries obtain a National Index score of 50 and above in the latest LSEG-Ipsos Primary Consumer Sentiment Index report.
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Swati Bhattacharya, Santosh Padhi, Josy Paul and Sachin Talwalkar to judge London International Awards 2024
They are part of the 23-jury panel that will adjudge the winners in the 39th edition of the London International Awards.
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side
Partner Content: London’s the best city on Earth, innit?
Celebrating the best in UK creativity at Cannes
FMCG giants must ape tech firms, says Mondelez's Bonin Bough
‘Aspiration without allocation is meaningless,’ said the global VP of global media and consumer engagement at the FMCG major
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