FMCG giants must ape tech firms, says Mondelez's Bonin Bough
‘Aspiration without allocation is meaningless,’ said the global VP of global media and consumer engagement at the FMCG major
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Google’s US antitrust trial comes to an end as both ...
Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.
Kolkata agency unveils ad campaign to promote trams ...
Timed with World Sustainability Transport Day 2024, the ad campaign promotes the City of Joy’s historic trams for their zero-emission potential for urban transport.
From complexity to creativity: How dentsu is ...
Talking to Campaign, Takeshi Sano, CEO of dentsu Japan, highlights bespoke solutions and a diverse workforce as the driving forces for its success in India.
Can Bluesky disrupt social media marketing in India?
With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?