machine learning
AI-led customer engagement platform: A modern-day imperative?
With consumer expectations changing rapidly, traditional martech tools prove inadequate, making CEP a must-have technology for marketers, notes MoEngage’s GM for India and Middle East.
The value of language in an AI-generated marketing world
Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.
'AR and VR can add to the food experience': Chef Sanjeev Kapoor
Kapoor was speaking at the launch of Sandeep Goyal's book Future Shock
'Should have invested time and effort towards machine learning and focussed on code-writing': Mindshare's Rituparna Dasgupta
A series to end the decade - part ten
Isobar launches tool to predict 'viral potential' for content
Called viewCent, the tool is currently being tested with existing clients of the agency
Opinion: Chatbot marketing guide for dummies
Are you prepared for a future with chatbots? Our guest columnist takes you through a check-list
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