merger
The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt
While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed Publicis deal, especially on leadership and culture.
Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.
Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession
John Wren and Philippe Krakowsky speak to Campaign.
Omnicom in talks to buy Interpublic—report
Omnicom and IPG: Rumours of a merger surfaced a year ago.
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Reliance Disney merger: A game-changer for ad agencies, not without risks
SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.
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