merger
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Reliance Disney merger: A game-changer for ad agencies, not without risks
SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.
WPP brings T&Pm fully within its global network
The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.
SPNI issues statement regarding merger with Zee
Reveals that it is yet to agree to a deadline extension but is willing to hear Zee's proposal for the same
Network18 merges TV18 and E18
Aims to simplify the holding structure and create an integrated news media conglomerate
WPP merges VMLY&R and Wunderman Thompson
New agency will be called VML and led by Jon Cook and Mel Edwards
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