microsoft
IPG unites agencies and clients under all-in-one data platform ‘Interact’
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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What the Microsoft-CrowdStrike outage means for brand reputation
Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?
Criteo collaborates with Microsoft Advertising to drive retail media growth
This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.
Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
Hopes and concerns for OpenAI's Sora
AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure
Wunderman Thompson develops tech to analyse emotional responses to ads
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to
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