mma

Sep 03, 2024

Diwali consumer spending set to grow by 62% over last year

While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.

Aug 26, 2024

Prescription for success: How marketing is revolutionising India's healthcare industry

Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.

Sep 15, 2021

MMA, GroupM and Amazon advertising launch a festive playbook

The whitepaper states that 50% of consumers are likely to increase their festive spends this year

Sep 07, 2021

Hindi voice search queries have seen 400% growth YOY: MMA India playbook

The ‘Modern Marketers’ Guide to Connected Consumer Journeys’ playbook is in association with AMMP Council and GroupM

Aug 09, 2021

82% marketers find consumer data beneficial, struggle with attribution models: Report

MMA and EY reveal the ‘Leveraging Consumer Data for Marketing’ survey findings

May 27, 2020

Opinion: While battling the pandemic, think mobile first

The author explains how the mobile screen has gained importance during Covid-19