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Diwali consumer spending set to grow by 62% over last year
While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.
Prescription for success: How marketing is revolutionising India's healthcare industry
Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.
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MMA, GroupM and Amazon advertising launch a festive playbook
The whitepaper states that 50% of consumers are likely to increase their festive spends this year
Hindi voice search queries have seen 400% growth YOY: MMA India playbook
The ‘Modern Marketers’ Guide to Connected Consumer Journeys’ playbook is in association with AMMP Council and GroupM
82% marketers find consumer data beneficial, struggle with attribution models: Report
MMA and EY reveal the ‘Leveraging Consumer Data for Marketing’ survey findings
Opinion: While battling the pandemic, think mobile first
The author explains how the mobile screen has gained importance during Covid-19
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