myntra

Oct 01, 2024

Myntra's BFF campaign triples down on fun, fashion and memes

The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.

Jul 08, 2024

Here's why personalised advertising has edged out generic ads

In today's fast-paced marketing world, generic ads just don't cut it. Here is why personalisation, powered by data and AI, is essential for engaging savvy consumers and driving brand loyalty.

Sep 22, 2023

Myntra sprinkles festive glamour on Kiara Advani and Sidharth Malhotra

Watch the films conceptualised by the in-house team here

Jul 11, 2022

News updates: Indian Olympic Association gets Manyavar

A weekly round-up of advertising, media and marketing news

Dec 10, 2021

Myntra gives Hrithik Roshan a reason to go on a shopping spree

Watch the films conceptualised by Brave New World here