myntra

Jan 30, 2025

Myntra’s ‘Fashion with caution’ turns heads—and trolleys

Humour meets high style in its latest campaign, as celeb-inspired fashion causes chaos in relatable, everyday moments.

Jan 21, 2025

Myntra’s FWD campaign plays a stylish chess gambit

Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.

Oct 01, 2024

Myntra's BFF campaign triples down on fun, fashion and memes

The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.

Jul 08, 2024

Here's why personalised advertising has edged out generic ads

In today's fast-paced marketing world, generic ads just don't cut it. Here is why personalisation, powered by data and AI, is essential for engaging savvy consumers and driving brand loyalty.

Sep 22, 2023

Myntra sprinkles festive glamour on Kiara Advani and Sidharth Malhotra

Watch the films conceptualised by the in-house team here

Jul 11, 2022

News updates: Indian Olympic Association gets Manyavar

A weekly round-up of advertising, media and marketing news