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McCain showers monsoon magic with new 'Baarish ka maza' campaign
Over 30 ecommerce brands brewed playful banter on social media to make chai and McCain a fun pairing.
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India’s ad revenue to touch $18.5 billion in 2024: GroupM report
The country's ad business is expected to witness 9.5% growth in 2024, while it is likely to come down to 8.7% in 2025.
Connect Network launches Immersive
Aims to offer precise planning for cinema advertising
Decoding the winning formula for OOH during the ICC World Cup 2023
Experts reveal how brands can unlock opportunities through OOH during the World Cup, the advantage of DOOH data records and why the sector is betting big on the medium during the sporting event
Mumbai Metro Rail Network appoints Signpost India
The DOOH agency bags the rights for 15 years
Robin Gupta, Vineet Sharma and Sumit Goswami launch Mantaray Digicom
Gupta was VP-finance and Sharma was AVP at Dentsu, while Goswami was business director, Brandscope
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