publicis
Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt
While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed Publicis deal, especially on leadership and culture.
Publicis recruits Snoop Dogg to celebrate becoming 'number one' holding company
The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.
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Industry sources dismiss ‘uncooked’ rumour about potential Publicis bid for IPG
M&A report surfaced on financial blog.
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Publicis upgrades global forecast as it reports 5.8% growth in Q3
Organic growth tracks above 5% for a third quarter.
Gen Z demands authenticity: No more blind content consumption
A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways to gain a competitive advantage in an increasingly Gen Z-focused market.
Arthur Sadoun: 'I have never won a pitch without a creative idea'
The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.
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