research
Indian research and insights industry reaches $3.2 billion in FY2024: Report
The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.
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Vivo’s #SwitchOff campaign is a timely call to disconnect
In its sixth edition, the smartphone’s integrated campaign encourages families to disconnect and create joyous bonds.
Ipsos’ new Consumer Voice offers direct video access to consumers
Leveraging the Crownit platform’s DIY approach, clients can select specific target demographics, such as age and gender, ensuring tailored engagement with respondents.
Prescription for success: How marketing is revolutionising India's healthcare industry
Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.
Losing a day to slow customer service, two-thirds of Indians consider switching brands
Research from ServiceNow shows that Indians lost over 15 billion hours on hold to customer service in 2023, resulting in $55 billion in economic loss output.
Kantar 2024 report: Parle and Britannia top FMCG brand choices in India
Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.
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