rural marketing
Urban hustle to rural roots: Tailoring FMCG strategies for diverse markets
Aligning FMCG brands with regional preferences is essential, opines Kush Aggarwal, head of marketing for Bikano—stressing the need for personalisation, robust distribution, and consistent quality to build trust across markets.
Media360 India: Rural women with access to digital will be the game changers
The session on how digital could open up the rural market brought out perspectives as diverse as the hinterland
'The plan is to develop categories ahead of anybody else in the top villages': Ashish Rai, HUL
The FMCG company’s head of rural businesses and alliances urged marketers to treat rural marketing efforts as an investment
'Awareness, affordability, availability': George Angelo, Dabur India
The ED, sales at the FMCG major on the environment within which rural marketing exists
Mindshare partners OgilvyAction for rural market solutions
Mindshare to handle strategy, OgilvyAction activation; partnership to cover India, Vietnam, Indonesia and Thailand
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