Shinmin Bali
Aug 11, 2014

'The plan is to develop categories ahead of anybody else in the top villages': Ashish Rai, HUL

The FMCG company’s head of rural businesses and alliances urged marketers to treat rural marketing efforts as an investment

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

5 hours ago

Ikea creative pitch down to three agencies

Incumbent Mother declined to repitch; Ikea is handling the review internally.

5 hours ago

2025 Review: Will India’s women sports icons stay ...

The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.

6 hours ago

Ludacris steps in for Santa in Mercedes-Benz ...

The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.

6 hours ago

Kenvue assigns global creative duties to WPP and ...

Review aimed to 'reduce complexity, improve execution and accelerate growth'.