shopping
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Tata Starbucks aims to become the new Diwali hangout
Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.
Google Shopping lights up Diwali joy, one click at a time
Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.
Social commerce is pivotal for discovery and influence, but is not yet a mature sales channel: Report
A survey by IPG Mediabrands and Google suggests that brands should focus on personalised shopping experiences, as product recommendations can significantly shape consumer buying decisions.
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Diwali consumer spending set to grow by 62% over last year
While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.
How marketers can leverage the ‘Shop Now’ psychology to drive more sales
The immediacy communicated by infographics, videos, and enhanced materials drives purchases to engage shoppers, and is a gold mine for marketers.
Ayushmann Khurrana cons his family into a shopping trip
Watch the film conceptualised by Ogilvy here
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