Advertising The Work
Campaign India Team
Oct 18, 2024

Tata Starbucks aims to become the new Diwali hangout

Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.

Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

CCI raids raise questions on advertising ethics in India

2 CCI raids raise questions on advertising ethics in India

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Adland under scrutiny: CCI raids top agencies over alleged price-fixing

4 Adland under scrutiny: CCI raids top agencies over alleged price-fixing

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

6 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Moves and wins roundup: Week of 17 March

10 Moves and wins roundup: Week of 17 March

Related Articles

Diwali consumer spending set to grow by 62% over last year
Advertising
Sep 03, 2024
Campaign India Team

Diwali consumer spending set to grow by 62% over ...

Google Shopping lights up Diwali joy, one click at a time
The Work
Oct 17, 2024
Campaign India Team

Google Shopping lights up Diwali joy, one click at ...

Zepto and boAt's festive ad hits the right note
Advertising
Dec 26, 2024
Campaign India Team

Zepto and boAt's festive ad hits the right note

Starbucks still needs a CMO
In-Depth
Sep 12, 2024

Starbucks still needs a CMO

Just Published

Campaign roundup: Week of 31 March
Advertising
1 hour ago
Campaign India Team

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like Wizikey and more in our weekly roundup.

Wavemaker, Mondelez emerge top winners at EMVIE Awards 2025
Advertising
1 hour ago
Campaign India Team

Wavemaker, Mondelez emerge top winners at EMVIE ...

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Advertising
4 hours ago
Elizabeth Wiredu

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

Elon Musk’s xAI acquires X for $33 billion
Advertising
4 hours ago
Joseph Arthur

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.