Advertising The Work
Campaign India Team
Oct 18, 2024

Tata Starbucks aims to become the new Diwali hangout

Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.

Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Adani seeks single agency for INR 600-crore media overhaul

2 Adani seeks single agency for INR 600-crore media overhaul

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

5 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

6 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

How Perfetti’s marketing formula endures amid India’s changing tastes

7 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

8 India’s quick commerce surge exposes a discipline gap for marketers

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

GST 2.0 and the festive economy: When policy meets consumer sentiment
Advertising
Sep 24, 2025
Vinita Bhatia

GST 2.0 and the festive economy: When policy meets ...

Vivo’s Diwali ad reminds India what home feels like
Advertising
Oct 07, 2025
Campaign India Team

Vivo’s Diwali ad reminds India what home feels like

India’s repackaging habit meets its match this Diwali
Advertising
Sep 30, 2025
Campaign India Team

India’s repackaging habit meets its match this Diwali

For fashion and jewellery brands, Diwali doesn’t start in October; it starts in Q3
Advertising
Jun 04, 2025
Kajal Sharma

For fashion and jewellery brands, Diwali doesn’t ...

Just Published

2026 is the year of ‘Imperfect by Design’
Advertising
1 hour ago
Campaign India Team

2026 is the year of ‘Imperfect by Design’

80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.

Air India is scripting its redemption arc in its latest domestic campaign
Advertising
3 hours ago
Staff Reporters

Air India is scripting its redemption arc in its ...

Passengers have never smiled more than on an Air India ad.

India’s food creators are quietly redefining how we eat with our eyes
PR
3 hours ago
Indrajit Lahiri

India’s food creators are quietly redefining how we ...

Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.

Rungta Steel unveils new TVC featuring Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor
Advertising
5 hours ago
Campaign India Team

Rungta Steel unveils new TVC featuring Shah Rukh ...

Rungta Steel uses celebrity-led storytelling to underline the role of strong foundations in residential construction.