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Snap demos its fifth-generation see-through AR glasses, Spectacles, in India
It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.
Shopcialising: The secret to building last bonds with Gen Z consumers
To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.
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Snap’s vision for the future rests on Spectacles
It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.
Snap’s revenue slows as it deals with continued ad deceleration
Snap’s revenue growth decelerated further in Q2 as it continued to feel the impact of privacy changes and the Russia-Ukraine war, but the company maintained user growth
95% of Indian Gen Z are interested in AR shopping: Snapchat
The report decodes the identity, communication, commerce, and connection trends of India’s Gen Z
Snap partners WPP to launch AR Lab for brands
Holding company also formed a partnership with TikTok earlier this year
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