snap

Oct 16, 2024

Shopcialising: The secret to building last bonds with Gen Z consumers

To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.

Sep 18, 2024

Snap’s vision for the future rests on Spectacles

It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.

Jul 26, 2022

Snap’s revenue slows as it deals with continued ad deceleration

Snap’s revenue growth decelerated further in Q2 as it continued to feel the impact of privacy changes and the Russia-Ukraine war, but the company maintained user growth

Apr 06, 2022

95% of Indian Gen Z are interested in AR shopping: Snapchat

The report decodes the identity, communication, commerce, and connection trends of India’s Gen Z

Oct 01, 2021

Snap partners WPP to launch AR Lab for brands

Holding company also formed a partnership with TikTok earlier this year

Feb 09, 2021

Snap’s ad spend bounces back after pandemic decline

The company’s Q4 earnings call revealed advertisers are coming back