social
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Digital surge powers APAC ad growth to $289 billion in 2024
The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.
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Breaking Free(dame): Blissclub takes on the cages of innerwear
Its three-ad campaign redefines innerwear, tackling discomfort with wit, bold films, and a bra-wearing social experiment.
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Gen Alpha drives household decisions as online video viewing soars by 60%: Report
Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.
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Projects propel agency growth more than retainer clients
Projects-based association gives agencies the headroom to dream bigger and build good campaigns.
Should influencers pose as subject matter experts?
SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky territory.
Social Panga and upGrad launch on-field digital marketing immersion program
The offline initiative helps participants to enhance their applied learning, interact with industry professionals and understand on-field challenges.
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