social
Django invests in creative agency Extra
The new investment move follows a rebranding exercise that Django carried out this year.
LinkedIn bets big on news with ‘News Banner’ test in India
As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.
India’s lifestyle influencers grow by 130% in 2024: Qoruz study
India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to 2024, according to the latest Qoruz report.
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Is Ganga Fashion’s ‘Dil se sherni’ campaign a bold statement or strategic play
By getting acid attack survivors to don its ethnic clothing designs, the fashion brand gives a hat tip to these courageous women.
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Digital surge powers APAC ad growth to $289 billion in 2024
The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.
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Breaking Free(dame): Blissclub takes on the cages of innerwear
Its three-ad campaign redefines innerwear, tackling discomfort with wit, bold films, and a bra-wearing social experiment.
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