social
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Gen Alpha drives household decisions as online video viewing soars by 60%: Report
Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Projects propel agency growth more than retainer clients
Projects-based association gives agencies the headroom to dream bigger and build good campaigns.
Should influencers pose as subject matter experts?
SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky territory.
Social Panga and upGrad launch on-field digital marketing immersion program
The offline initiative helps participants to enhance their applied learning, interact with industry professionals and understand on-field challenges.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of regional social media stars
As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.
Moves and wins roundup: Week of 4 March
Read all the latest news from the marcomms world including updates from Social Panga, Curativity, Sociowash, PR Professionals, Mudramax, Bacardi, HiveMinds, Stellantis, Samsung, Parle Agro, Nodwin Gaming, Zlade, Angel One and more here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
+(1).jpg&h=334&w=500&q=100&v=20170226&c=1)
