sounding board
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What will it take for female creatives to get the recognition they’ve long been denied?
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
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The AI energy crisis: Who bears responsibility?
SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?
Is complete brand safety realistic?
A recent report by Adalytics exposed that many ads for Fortune 500 brands—including Amazon and Apple—were placed alongside harmful content. Campaign speaks to APAC leaders about the need for a nuanced approach that blends technology with human expertise.
Union budget 2024: Ad industry experts share their expectations
SOUNDING BOARD: With the Union budget 2024 approaching, Campaign speaks to industry experts about their hopes for increased government support to drive growth and innovation in the advertising and marketing sector.
Does adland need to up its game on short-form ads?
Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.
Moment marketing: Get it wrong, and the moment is gone
SOUNDING BOARD: When it comes to jumping on viral trends, cultural moments, and tapping the zeitgeist, how should brands choose their moment? And what happens if you pick the wrong one? Campaign asks industry experts.
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