Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.
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From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
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