Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.
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Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions for its international clientele.
Company plans to reach out to five lakh college students in India to promote the newly launched AI-based visual art evaluation tool.
Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.
As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?
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