Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.
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Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.
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See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage you to secure your spot fast.
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SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.
Our weekly news roundup includes the latest appointments and account wins from Art-E, Crayons Advertising, RMSI and more.
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