spikes asia 2014
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Spikes Asia 2014: "The greatest 'technology' we have is the creativity in our brains" - FCB's Ed Bell
FCB's Ed Bell and James Mok on why creativity is more important than technology
Spikes Asia 2014: Roopak’s blog - Content is finally King
The author reflects on his sixth Spikes Asia festival in a row, and makes a plea to pronounce ‘content’ correctly
Spikes Asia 2014: ‘Innovate the new and innovate the existing’ - Isobar's Jean Lin
The agency's global CEO urged digital marketers to be 'personal, adaptive and valuable'
Spikes Asia 2014: “Start saying no to clients” - Ted Royer, Droga5
The chief creative officer compared the agency-client relationship to dating
Spikes Asia 2014: Make Every Yard Count (JWT), Kan Khajura Teshan (Lowe, PHD) bag two Golds each; Ogilvy's 'The Good Road' wins Innovation Spike
22Feet Tribal, BBDO, BBH, Cheil, DDB Mudra, Geometry Global, Grey, Havas, McCann, Ozontel, Vizeum among metals
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Spikes Asia 2014: “Clients want more women on board as they feel they understand the audience” - JWT’s Polly Chu
Agency to introduce 'Helen Lansdowne Resor Scholarship' for women across markets, including India
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