sports marketing
Will Olympic glory translate to more brand investment for women's sport?
A women-dominated Olympics is fuelling optimism in increased brand endorsements for women's sport. Campaign explores why marketers who have the foresight to invest in female athletes now will reap the biggest rewards.
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Paralympics: Opportunities and lessons for brands
The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign explores the unique opportunity it offers brands, sponsors, and advertisers to make a meaningful impact during the main event and beyond.
‘We want to build some FOMO’: Wimbledon’s CMO on creativity, traditions and innovation
Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.
Under Armour's latest campaign with Neeraj Chopra highlights the paybacks of persistence
Tushar Goculdas, managing director of Underdog Athletics, chats to Campaign about what it takes to craft a brand ambassador-centric marketing strategy, the launch of the new 'Zidd' campaign, and why he's keen to build a brand that champions athletes with authenticity.
Making a play for regional sports leagues with social media marketing
While regional sports leagues are becoming common in India, its success can be majorly attributed to leveraging social media to reach out to the fans
Coca-Cola India backs women’s hockey in new CSR initiative
The brand has committed to providing specialised training, nutrition, and equipment to women hockey players at the domestic league level.
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