spotify
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Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
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McCain showers monsoon magic with new 'Baarish ka maza' campaign
Over 30 ecommerce brands brewed playful banter on social media to make chai and McCain a fun pairing.
Spotify launches in-house music consultancy
EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists
Spotify lays off 17% of workforce amid cost-cutting drive
CEO Daniel Ek says cuts will ensure company is “right-sized” for future challenges
Want to demonstrate the value of our audience to advertisers: Kristiana Carlet, Spotify
As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers
Picks of the Week: The films that wowed us
Every Friday, Campaign India will pick its favourite from the work published on the website
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