Media Digital
Brandon Doerrer
Feb 22, 2024

Spotify launches in-house music consultancy

EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +91 022 69047500
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

India 2030: Middle class majority to fuel shift to experience-led spending

4 India 2030: Middle class majority to fuel shift to experience-led spending

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

FCB India goes solo in WARC’s Global Good parade

7 FCB India goes solo in WARC’s Global Good parade

Shaadi, skins and synergy: BGMI’s campaign ups the game

8 Shaadi, skins and synergy: BGMI’s campaign ups the game

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Beyond the follower count: When influence meets due diligence

10 Beyond the follower count: When influence meets due diligence

Related Articles

New global campaign from Spotify celebrates music fandoms
Advertising
Apr 15, 2025

New global campaign from Spotify celebrates music ...

Spotify lays off 17% of workforce amid cost-cutting drive
Marketing
Dec 06, 2023
Reem Makari

Spotify lays off 17% of workforce amid cost-cutting ...

Want to demonstrate the value of our audience to advertisers: Kristiana Carlet, Spotify
Advertising
Dec 01, 2023
Noel D'souza

Want to demonstrate the value of our audience to ...

Can sound make you taste spice? 7UP thinks so
Advertising
4 days ago
Vinita Bhatia

Can sound make you taste spice? 7UP thinks so

Just Published

Magnite upgrades SpringServe video platform
Advertising
1 day ago
Campaign India Team

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

How ASICS India is turning footprints into funnel metrics
Advertising
1 day ago
Vinita Bhatia

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence
Research and Rankings
1 day ago
Ravi Balakrishnan

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

Personalisation gives 40% higher conversion to brands: Study
Advertising
1 day ago
Campaign India Team

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.