tennis
‘We want to build some FOMO’: Wimbledon’s CMO on creativity, traditions and innovation
Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.
‘A complete mess’: Novak Djokovic saga causes reputational damage
PR pros weigh in on the poor communications practice that led to confusion and anger ahead of one of the sporting world’s most-watched tournaments
Raahil's Blog: It's Adidas and Nike for Sania Mirza at Wimbledon
The former number one in Women's Doubles was spotted wearing both the brands on court during the tournament
Pick of the Week: Nike
The film conceptualised by W+K Portland to congratulate Roger Federer stands out
MMGB: Xbox Eartennis
Don't give Monday an excuse to spoil your mood. Cheer up, for you have to 'play hard'
Sports action on TV: Lots in store for football junkies
Ah well, another weekend's here. And for all those who are going to be home instead of catching movies, plays and gigs, there are always sports to watch in the comfort of your couch and a mug of beer. And of course, if you are a sports buff, you will be home voluntarily. There's nothing noteworthy happening on the cricket front, unfortunately. However, football junkies have much to keep them busy this weekend.
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