Advertising
Campaign India Team
Jul 21, 2017

Pick of the Week: Nike

The film conceptualised by W+K Portland to congratulate Roger Federer stands out

Pick of the Week: Nike
Soon after Roger Federer beat Marin Cilic to lift his 19th Grand Slam, Nike rolled out a film featuring the world number three. 
 
The film showed the words 'If you are not here to cut the grass, get off my lawn' coupled with some classy Federer shots. 

If the Indian women lift the Cricket World Cup on Sunday, perhaps Wieden+Kennedy's Delhi office can follow its folks in Portland and create something similar? 
 
Also read:
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

CCI raids raise questions on advertising ethics in India

2 CCI raids raise questions on advertising ethics in India

AB InBev India moves beyond sponsorships—Betting big on owned festivals

3 AB InBev India moves beyond sponsorships—Betting big on owned festivals

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

6 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

‘We want to build some FOMO’: Wimbledon’s CMO on creativity, traditions and innovation
Advertising
Jul 15, 2024
Charlotte Rawlings

‘We want to build some FOMO’: Wimbledon’s CMO on ...

VCCP bags global creative account for Wimbledon
Advertising
Mar 17, 2025

VCCP bags global creative account for Wimbledon

Nike congratulates Roger Federer, asks others to 'get off his lawn'
The Work
Jul 17, 2017
Campaign India Team

Nike congratulates Roger Federer, asks others to ...

Blog: Mercenary or strategist? Federer's choice of Uniqlo over Nike
Opinion
Jul 24, 2018
Sandeep Goyal

Blog: Mercenary or strategist? Federer's choice of ...

Just Published

India's athlete endorsements touch INR 1,224 crores in 2024: Report
Advertising
13 hours ago
Campaign India Team

India's athlete endorsements touch INR 1,224 crores ...

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

Digidarts expands to the Middle East
Advertising
19 hours ago
Campaign India Team

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

Masoom Minawala steps down from Schbang MMaximise
Advertising
20 hours ago
Campaign India Team

Masoom Minawala steps down from Schbang MMaximise

Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.

Why Snap’s creative chief is doubling down on ephemeral content
Advertising
22 hours ago
Surekha Ragavan

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.