Advertising
Campaign India Team
Jul 21, 2017

Pick of the Week: Nike

The film conceptualised by W+K Portland to congratulate Roger Federer stands out

Pick of the Week: Nike
Soon after Roger Federer beat Marin Cilic to lift his 19th Grand Slam, Nike rolled out a film featuring the world number three. 
 
The film showed the words 'If you are not here to cut the grass, get off my lawn' coupled with some classy Federer shots. 

If the Indian women lift the Cricket World Cup on Sunday, perhaps Wieden+Kennedy's Delhi office can follow its folks in Portland and create something similar? 
 
Also read:
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Axis Bank redefines PIN security with the Devanagari script

1 Axis Bank redefines PIN security with the Devanagari script

Why is PVMA missing ‘U’?

2 Why is PVMA missing ‘U’?

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

4 Valentine's Day 2024: Brand work that caught our attention

Farming for change: How innovative marketing is reshaping India's agricultural landscape

5 Farming for change: How innovative marketing is reshaping India's agricultural landscape

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

6 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

PR Awards India 2025

7 PR Awards India 2025

Ad industry’s budget wishlist: Relief, reforms, and digital push

8 Ad industry’s budget wishlist: Relief, reforms, and digital push

Kia's Sonet embarks on a journey of uncharted thrill

9 Kia's Sonet embarks on a journey of uncharted thrill

India’s brew boom: How coffee brands are winning over young consumers

10 India’s brew boom: How coffee brands are winning over young consumers

Related Articles

‘We want to build some FOMO’: Wimbledon’s CMO on creativity, traditions and innovation
Advertising
Jul 15, 2024
Charlotte Rawlings

‘We want to build some FOMO’: Wimbledon’s CMO on ...

Nike congratulates Roger Federer, asks others to 'get off his lawn'
The Work
Jul 17, 2017
Campaign India Team

Nike congratulates Roger Federer, asks others to ...

Wieden+Kennedy bags Hero Cycles
Advertising
Jan 22, 2024
Campaign India Team

Wieden+Kennedy bags Hero Cycles

Blog: Mercenary or strategist? Federer's choice of Uniqlo over Nike
Opinion
Jul 24, 2018
Sandeep Goyal

Blog: Mercenary or strategist? Federer's choice of ...

Just Published

Women comprise 47% of India's online shoppers: Ipsos study
Marketing
2 days ago
Campaign India Team

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

MTR serves up a steaming bowl of culture and comfort
Advertising
2 days ago
Campaign India Team

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

AI’s ‘Sputnik moment’: What DeepSeek could mean for marketers
Advertising
2 days ago
Robin Langford

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

The multi-screen juggle: How brands keep up with Gen Z
Advertising
2 days ago
Vinita Bhatia

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.