the nielsen company
MRUC hands IRS mandate to The Nielsen Company
The process began with the setting up of RSCI in November 2011 by MRUC and the Audit Bureau of Circulation, to oversee the conduct of a unified IRS
Justin Sargent named MD, Consumer business, Nielsen India
The Nielsen Company has announced the appointment of Justin Sargent as the Managing Director for Nielsen India’s Consumer Business. He will lead Nielsen’s consumer businesses including Client Leadership, Client Service and Product Leadership initiatives.
The Nielsen Company ropes in Piyush Mathur as MD, South Asia
The Nielsen Company has appointed Piyush Mathur (pictured) as managing director for its South Asia business. Mathur will be based out of Mumbai and will report to Christophe Cambournac, president of consumer research, Asia Pacific, India, Middle East and Africa, The Nielsen Company.The appointment follows the retirement of Partha Rakshit from the post, after 28 years. However, Rakshit will continue to be associated with the company as consultant on special projects.
Matrimonial, personal sites account for 13% of total online campaigns
According to the Nielsen Online AdRelevance June-Aug’09 report from The Nielsen Company, from a total of 3778 online display ad campaigns released in India between June-August 2009, 497 were by personal or matrimonial websites, amounting to thirteen percent of the total number of online campaigns.
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