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According to the Nielsen Online AdRelevance June-Aug’09 report from The Nielsen Company, from a total of 3778 online display ad campaigns released in India between June-August 2009, 497 were by personal or matrimonial websites, amounting to thirteen percent of the total number of online campaigns.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.