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The Nielsen Company has appointed Piyush Mathur (pictured) as managing director for its South Asia business. Mathur will be based out of Mumbai and will report to Christophe Cambournac, president of consumer research, Asia Pacific, India, Middle East and Africa, The Nielsen Company.The appointment follows the retirement of Partha Rakshit from the post, after 28 years. However, Rakshit will continue to be associated with the company as consultant on special projects.
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Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
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