Campaign India Team
Feb 09, 2010

The Nielsen Company ropes in Piyush Mathur as MD, South Asia

The Nielsen Company has appointed Piyush Mathur (pictured) as managing director for its South Asia business. Mathur will be based out of Mumbai and will report to Christophe Cambournac, president of consumer research, Asia Pacific, India, Middle East and Africa, The Nielsen Company.The appointment follows the retirement of Partha Rakshit from the post, after 28 years. However, Rakshit will continue to be associated with the company as consultant on special projects.

The Nielsen Company ropes in Piyush Mathur as MD, South Asia
The Nielsen Company has appointed Piyush Mathur (pictured) as managing director for its South Asia business. Mathur will be based out of Mumbai and will report to Christophe Cambournac, president of consumer research, Asia Pacific, India, Middle East and Africa, The Nielsen Company.

The appointment follows the retirement of Partha Rakshit from the post, after 28 years. However, Rakshit will continue to be associated with the company as consultant on special projects.

Said Cambournac, "India provides a major growth opportunity for our clients and for Nielsen. We wanted someone who had prior experience in a growth market and has worked closely with clients to help them win in the market place. Piyush is a passionate corporate entrepreneur with a proven record of achievements and is talented in applying marketing science to meet strategic objectives and maximize business performance. We are sure that he will lead the region to meet the organizational goals of Nielsen and help our clients achieve their objectives."

Added Mathur, "There is a huge spotlight globally on South Asia and India, and I am truly excited to be part of this rapidly growing economy. My vision over the next few years is to help our clients grow profitably while helping Nielsen transform into becoming an academy company.”

Mathur joined Nielsen (ORG-MARG) in Delhi in 1994 as a research executive. He has been with the company for over 15 years across the Indian sub-continent, Middle East and North Africa.

 

Source:
Campaign India

Related Articles

Just Published

1 minute ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.

22 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

22 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

22 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.