wellness
Swiss Beauty’s #SajDhajKe: Empowering brides, celebrating modern traditions
The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.
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Love Depot: Premiumisation set to ignite sexual wellness category
Two years after starting operations, the TTK Healthcare division is gaining a toehold in this evolving market, by embracing digital trends and education.
Bold Care’s Sextember campaign makes men’s sexual health a hot topic
Using humour and relatable scenarios to normalise conversations about men’s sexual health, the wellness brand plans to have an annual awareness drive every September.
Mira Kapoor seeks to spark honest conversations for Akind skincare brand
She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.
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Himalaya’s Ragini Hariharan suggests how gaps between sustainability goals and execution in organisations can be bridged
On World Environment Day 2024, she reveals how Himalaya Wellness Company has incorporated its sustainability ethos into every function, process, product and customer communication initiative.
Sirona tackles menstrual taboos with #TheBloodyConversation campaign
The campaign urges open and unfiltered dialogue on menstruation by dismantling the stigma surrounding periods, particularly among men.
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