Meta meltdown: How agencies are coping with social media downtime
SOUNDING BOARD: Campaign explores how the recent Instagram, Facebook, and WhatsApp outage stalled campaigns and has once again sparked debates about over-reliance on these platforms.
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How click-to-chat ads on Whatsapp are transforming marketing campaigns
A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.
The CMO’s MO: Rahul Talwar provides insights on AI, sustainability, and brand building
The chief marketing officer at Max Life Insurance shares how artificial intelligence can be leveraged to democratise creative process, craft high-impact campaigns, and improve customer experiences.
Meta's WhatsApp ad policy fuels industry debate over alcohol and gambling
SOUNDING BOARD: Recent reports that Meta could allow alcohol and real-money gaming ads in India have fuelled widespread speculation in the advertising industry. Campaign turns to experts to explore the potential repercussions of such a decision.
WhatsApp's privacy ad celebrates resilience, but misses showcasing digital tenacity
BBDO India and director Shimit Amin present an ad film about a young man's pursuit of his culinary dreams in a new city.
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India leading the world in terms of how people and businesses have embraced messaging: Mark Zuckerberg
The Meta CEO announced a slew of new features that will help users facilitate interactions with businesses within a WhatsApp chat, at the company's annual 'Conversations' conference held in Mumbai
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