Campaign India Team
Apr 08, 2019

MMGB: Pepsi takes its swag to a music anthem featuring Badshah, Disha Patani and Tiger Shroff

Watch the film here

Start your work week with this Pepsi's music anthem featuring Badshah, Disha Patani and Tiger Shroff.  
 
The anthem is a part of the brand's 'Har ghoont mein swag' campaign that was released earlier this year. 
 
Tarun Bhagat, director-marketing, hydration and cola, PepsiCo India, said, “Pepsi has always had a close connection with music, and has worked with the most iconic superstars to create powerful pieces of culture around the world. This summer, it’s bringing that same magic alive here – creating an anthem for India’s super confidence, it’s unshakeable self-belief, it’s unassailable Swag. With Badshah dropping the bass on our baseline #HarGhoontMeinSwag, Disha Patani and Tiger Shroff burning up the screen with their dance moves, and Bollywood heavy hitter Ahmed Khan directing the video, we’re hoping to have India singing the song right back at us.”    
 
The anthem has been released by T-Series. 
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

20 hours ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

21 hours ago

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

22 hours ago

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.