Campaign India Team
Jun 09, 2022

Pepsi gets Badshah and Jacqueline Fernandez fizzy for a dance-off

Watch the film here

Pepsi has rolled out an anthem #CheckMyFizz, featuring singer Badshah and actor Jacqueline Fernandez, with an aim to engage youngsters across the country. The brand has also launched its all-new packaging for the limited edition Check My Fizz cans, which are inspired by the futuristic designs and pop art that the duo move to, in the anthem. 
 
The film shows Badshah and Fernandez in a dance-off, showing each other who’s cooler. While she dances to the peppy tunes of the anthem, Badhah raps the lyrics. 
 
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “Our aim at Pepsi is always to echo the beliefs of the youngsters across India with creative storytelling and impactful campaigns. To commemorate the success of the latest music and dance anthem ‘Check My Fizz’ special interactive limited - edition cans have been launched. We cannot wait for our consumers to get their hands on these cans and be part of our celebration.”
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

2 days ago

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

2 days ago

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

2 days ago

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.