Aditya Birla Health Insurance customers highlight what they left behind to stay fit

Aditya Birla Health Insurance has rolled out a campaign ‘kya peeche chhoda hai’ (what is left behind), to promote the role of health insurance and empower them to lead healthier lives.

Conceptualised by Dentsu Creative, the film showcases Aditya Birla Health Insurance customers from all walks of life. It depicts these customers narrating their stories about how walking 10,000 steps has helped them do away with concerns like mental stress and weight issues, diseases like diabetes, asthma, etc. The film ends by spreading awareness of the importance of following a disciplined health regime and how the brand aims to be an active partner in this transformation.

Mayank Bathwal, CEO, Aditya Birla Health Insurance, said, “At ABHI, our primary focus is to help our customers with cutting-edge innovative health-first insurance solutions which not only protect them from medical uncertainties but nudge them to live a health-focussed life. We take immense pride in having pioneered this model of health insurance that transcends the boundaries of an indemnity-based model by focusing on proactive health care for our customers.”

Bathwal added, “It is heartening to see our customers as brand ambassadors in our recently launched lya peeche chhoda hai campaign. For health insurance companies, customer trust is paramount, and to see our customers endorsing us, gives us immense satisfaction. The customers featured in the film belong to different walks of life, however, one thing that unites them is the initiative to bring a change in their lives by walking every day and managing their health proactively. We hope the films will encourage people to prioritise their health by engaging in simple yet effective physical activities such as walking 10,000 steps daily.”