The Work Advertising Marketing
Campaign India Team
Apr 14, 2023

Alia Bhatt hums the Titan tune, urges women to live boldly

Watch the film conceptualised by Ogilvy here

Watch the film conceptualised by Ogilvy here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India 2030: Middle class majority to fuel shift to experience-led spending

3 India 2030: Middle class majority to fuel shift to experience-led spending

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Googlies on Google: A curiosity-driven game for search

5 Googlies on Google: A curiosity-driven game for search

Adani Group wins four Olive Crown awards

6 Adani Group wins four Olive Crown awards

FCB India goes solo in WARC’s Global Good parade

7 FCB India goes solo in WARC’s Global Good parade

Moves and wins roundup: Week of 07 April

8 Moves and wins roundup: Week of 07 April

Shaadi, skins and synergy: BGMI’s campaign ups the game

9 Shaadi, skins and synergy: BGMI’s campaign ups the game

Cadbury 5 Star gives the AI revolution a humorous pushback

10 Cadbury 5 Star gives the AI revolution a humorous pushback

Related Articles

Titan Raga's new campaign celebrates the beauty in women
Advertising
May 16, 2024
Campaign India Team

Titan Raga's new campaign celebrates the beauty in ...

Alia Bhatt and JSW Paints mentor Ayushmann Khuranna in the art of inquiry
The Work
Aug 23, 2023
Campaign India Team

Alia Bhatt and JSW Paints mentor Ayushmann Khuranna ...

mCaffeine over fuels Alia Bhatt's energy
The Work
Jun 08, 2023
Campaign India Team

mCaffeine over fuels Alia Bhatt's energy

Alia Bhatt and Ram Charan show how to #FrootiYourWay
The Work
Apr 06, 2023
Campaign India Team

Alia Bhatt and Ram Charan show how to #FrootiYourWay

Just Published

Why B2B influencers are an essential spend for marketers
Advertising
15 hours ago
Matthew Keegan

Why B2B influencers are an essential spend for ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.

62% of IPL viewers are interested in payment apps; only 9% in mouth fresheners: Report
Advertising
15 hours ago
Campaign India Team

62% of IPL viewers are interested in payment apps; ...

While 21% of men recall auto ads, 17% of women recall food & snack ads in IPL 2025, according to a survey by CrispInsight and Kadence International.

Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults
Marketing
17 hours ago
Josh Rosenberg

Are Gen Zers just boomers in disguise? What ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

Is your brand ready to ride the social search wave?
Media
18 hours ago
Sanjay Krishnamurthy

Is your brand ready to ride the social search wave?

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.