Amazon India has rolled out the third leg of its #AmazonGotMyBack campaign, to showcase the convenience it offers customers across India.
Conceptualised in-house, the film illustrates the stories of two protagonists – Rajan, a café owner from Manali, and Sonia Kotak, a mom influencer who are both Amazon customers. It highlights the challenges both individuals faced initially in their respective businesses and how Amazon had their back when they needed it the most.
Karuna Shankar Pande, director, Amazon Logistics, India, said, “At Amazon, we constantly strive to make the delivery experience convenient for our customers through our unparalleled reach in the hinterlands of the country with reliable and on-time deliveries. #AmazonGotMyBack campaign gives all of us, especially our associates who work behind the scenes across operations network, an opportunity to see real and unique experiences of our customers.”
CREDITS
Client: Amazon India
Produced by: Kinnect
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