Amazon Pay has launched a campaign titled ‘You have it, you just didn’t know it’, to spread awareness about Amazon Pay’s range of 'buy now pay later' prodcuts. Conceptualised by Amazon India’s internal team and OML, the film aims to enhance and simplify the way users make payments in their daily life.
The film features four friends, three of whom question the fourth one about her rapping skills. When asked, she denies and tells them that she’s never rapped her entire life. They then show her a video of herself rapping in her sleep. She is shocked and thrilled to realise that she has a talent she didn't even know of. Her friends then equate it to Amazon Pay, where you can shop now and pay later - which is already available to amazon shoppers, some of whom are not even aware about it.
Mahendra Nerurkar, CEO and VP, Amazon Pay India, said, “Today, customers are looking for holistic digital experiences, and payment solutions that are trusted, convenient and rewarding. Our campaign ‘You have it, you just didn’t know it’ is an endeavor to demonstrate how Amazon Pay is available to anyone who has the amazon.in app, and simplifies the lives of customers by providing them with an array of products and benefits. Through this campaign, we have captured customer-centric stories that further strengthen the sense of convenience around digital payments and drive adoption for Amazon Pay.”
The campaign will run across television, outdoor, social media, onsite and merchant stores.
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