Daniel Farey-Jones
Dec 15, 2021

Arthur and Maurice ham it up in Publicis Christmas film

French duo have been inserted into famous films and TV from The Joker to Squid Game to promote new Work Your World initiative

The annual Publicis Groupe Christmas skit is out, and they've been at the VFX. 
 
The video features chief executive and chairman Arthur Sadoun and his predecessor Maurice Lévy pondering the company's new Work Your World initiative, which allows employees to work anywhere for six weeks per year.
 
As the duo name places where they could work, such as New York and South Korea, we see their faces superimposed within well-known film and TV scenes relating to those locations.
 
For example, Lévy capers as The Joker in New York and Sadoun takes fright as the idea of working in South Korea puts him in the middle of the savage Squid Game.
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Moves and wins roundup: Week of 23 Dec

Our weekly roundup of the latest appointments and account wins from Cantabil Retail, Sun Nxt, Lenovo, HP India, Uber, Wipro, PivotRoots, NielsenIQ India, and many more.

7 hours ago

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

8 hours ago

Campaign roundup: Week of 23 Dec

The latest ad films and campaigns from brands like Cred, BN Group, Style condoms, Gromax , The Bear House, Mad over doughnuts, Chinese Wok, Cadbury Bournville’s, Aukera, Elver, Roche Diagnostics, Wonderla, Narayana Health, Third Wave Coffee, ManipalCigna, Voltas Beko in our weekly roundup.

9 hours ago

Five insider tips to make your festive campaigns shine

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street Integrated.