Campaign India Team
Jun 26, 2020

BMW empathises with those who #JustCantWait to hit the road

Watch the film conceptualised by Ogilvy

BMW India has rolled out a film aimed at car enthusiasts who #JustCantWait to hit the roads.
 
Conceptualised by Ogilvy, the film shows shots of cars from BMW's portfolio with the voiceover harping on the things one hasn't been able to do during the lockdown. 
 
Pallavi Singh, director marketing, BMW India, said, "BMW has always championed driving pleasure. At the start of the campaign we looked at multiple data sources to get an insight into the sentiment of our users. Contrary to what many believe, most people have a very positive outlook towards the near future – in fact people are busy planning their next vacation - and experiences they have been longing for over the last few months. We decided that we just had to dial this positivity up. #JustCantWait captures the current sentiment where people are longing to get back to life and the joy of driving – but from the seat of a BMW."
 
Ritu Sharda, CCO, Ogilvy North, said, "This campaign speaks to people on a personal level. It captures the human feeling of restlessness that has resulted from being kept away from the things we love doing most. #JustCantWait is a beautiful way to express that craving and desire of wanting to get back to or begin doing those things."
 
CREDITS
 
Client: BMW India
Creative agency: Ogilvy
CCO - Ogilvy India (North): Ritu Sharda
Senior creative director: Murtaza Said 
Creative directors: Reynold Anthony, Loden Thupten
Head – strategic planning, Ogilvy India (North): Rohitash Srivastava 
SVP - planning: Ashwani Sinha
Senior planning director: Nishtha Arora
Managing partner: Amarinder Butalia
Account director: Naveen Trivedi
Group account manager: Menaka Joshi
Source:
Campaign India

Related Articles

Just Published

3 days ago

Lollapalooza: A cultural investment for brands, not ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

3 days ago

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

3 days ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

3 days ago

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch