Britannia Good Day adds more smiles to each pack

Britannia Good Day has revealed its new identity through a campaign that has been conceptualised by Lowe Lintas. 

 

The campaign consists of a film which shows a light-hearted situation between two elderly friends. One of them is blind and angry that his friend is late again to meet him. The server then hands the angered man a plate of Good Day biscuits. The man feels the biscuits and senses a difference in them. He then calls out to the server, complaining that he's not handed him the correct Good Day biscuits. While he's complaining, his friend takes one of the biscuits and shoves it in his mouth. The man takes a bite and exclaims Good Day, as the voiceover introduces the new pack. 

 

The new biscuit design sports different kinds of smiles. 

 

Varun Berry, managing director, Britannia Industries, said, “Isn’t it interesting that in our daily interactions, the parting wish to people is always a 'Good Day', no matter how our own day is panning out. This universal insight inspires the work we do on Good Day. The core idea of Good Day has always been about spreading happiness. Today the brand has undergone its biggest makeover to date, to reflect the diverse smiles of India. Every pack of Good Day across the country will carry multiple smiles as part of the biscuit design. This is the biggest tribute we can pay to the beautiful smiles of the large and loyal consumer base of Good Day, which has ensured the continued success of the brand in both urban and rural India."

 

Along with TV, the campaign is spread across print, social media and outdoor.