Cashify uses Rajkummar Rao to reiterate how old can be sold instantly

Cashify has launched a campaign to draw awareness about the ease and convenience of selling old or used mobile phones using Cashify, for instant cash and free home pick-up. Conceptualised by Cashify’s in-house team and MotifGlobal, the video is 30-seconds long and features brand ambassador Rajkummar Rao.

 

The film opens up with a conversation between identical twin brothers, played by Rao. One of the twins worriedly asks his brother when he would return the money that he borrowed from him. The other one then holds up his mother’s old phone and tells his brother to ‘Cashify’ it. On hearing this, the other brother is confused and is then told how he can sell an old phone in exchange for cash, instantly. 

 

Puneet Arora, head-content strategy, Cashify, said, “As the country went into a lockdown for months, the need to have a smartphone with internet connectivity and supportability of apps became a necessity. Be it keeping up with jobs or education, digital became the new normal. From online classes to work from home, Indians couldn’t make do without a gadget in hand. And for those who couldn’t walk into a showroom and grab a new smartphone, refurbished devices came as a sigh of relief. With this campaign, we are trying to reiterate how Cashify makes selling or buying phone hassle free. We are on our goal to transform the way people sell their old gadgets online. We are confident that this campaign will find resonance and preference amongst its audience and will reach out to many more consumers and strengthen our positioning of being the most trusted re-commerce partner in India. Rajkummar as a brand ambassador is a strong face to our brand philosophy. We are looking forward to a multi-year engagement with him.”

 

The campaign will run across television, OOH, radio and social media.