Campaign India Team
Nov 30, 2021

Chacha Chaudhary and Suppandi - latest 90s stars to join Cred

Watch the film conceptualised by Bakarmax here

After releasing films featuring cricketers and Bollywood icons from the 90s, Cred's latest commercial features comic book characters Chacha Chaudhary and Suppandi.
 
In the film, which has been conceptualised by Bakarmax, Chacha Chaudhary and Suppandi, are seen engaging in fun banter about how times have changed as they discuss topics such as information overload, global warming, dying wildlife, drowning cities and more. It also focusses on Cred's rewards points for those who use the medium to pay credit card bills. 
 
Trupthi Shetty, lead - growth and entertainment, Cred, said, “We at Cred always aim at bringing something unique to our members. Cred is reinventing nostalgia by bringing something new to old with familiar personalities to encourage financial independence and literacy. We are delighted to work with team Bakarmax who came up with this concept, where we could bring in beloved characters from the 90s to send across the messaging to our members and consumers.”
 
Sumit Kumar, founder, Bakarmax, said, “It is a pleasure for the team to collaborate with Cred. The process of building a concept that would bring back nostalgia with our favorite characters with a twist, has been a great experience. Highlighting the advancements in the financial industry through a different lens was refreshing. I hope Cred members and consumers enjoy the latest animated film.”
Source:
Campaign India

Related Articles

Just Published

16 minutes ago

What's shaping digital OOH in 2025? Key trends revealed

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.

1 hour ago

Magnite launches audience activation solution

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.

5 hours ago

Celebrating the winning alliance of human dreams ...

INSIDE THE AD: Shriram Finance's latest ad campaign, 'Together We Soar/Judenge, Udenge', captures the game-changing potential of combining individual aspirations with credit assistance.

1 day ago

Why traditional programmatic is holding you back

The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.