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As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.
Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.
Enormous doubles down on humour for Lahori Zeera’s sequel, turning the everyday drink into a habitual choice through cultural repetition, not reinvention.
The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.