Coca-Cola has rolled out a campaign ‘best taste ever?’ featuring actor Tiger Shroff to highlight the offerings of Coke Zero.
Conceptualised by Ogilvy, the campaign consists of a film featuring Shroff at a supermarket. He sees his friend pick up Coke Zero from the fridge. The friend shares that the beverage drink has zero sugar and has great taste. As Shroff takes a sip of the drink, a version of the Bollywood track 'Hothon Pe Bas' plays and he goes into a trance imagining several different situations while drinking Coke Zero.
Kaushik Prasad, director, marketing, Coca-Cola India, said, “We are excited to offer Coca-Cola Zero Sugar, our best offering yet that is closest to the original taste of Coca-Cola with no calories. We want to offer choice so consumers can enjoy the great taste of Coca-Cola without the sugar. For many people, it’s surprising to hear that a zero-sugar variant of Coke exists, that tastes like the real thing! Well, you will have to try it yourself to find out.”
Sukesh Nayak, chief creative officer, Ogilvy India, said, “When we told people, it’s zero sugar but has the same great original taste, the reaction we got was, 'Really?'. So, we built the whole idea for Coke Zero on this great surprise. It was super fun to collaborate with Tiger to bring this fun idea to life. We will see way more things on this idea in the near future, so stay glued to the great taste, literally.”
