Asics has rolled out a campaign #ChooseToMove featuring its brand ambassador, actor Tiger Shroff to highlight its philosophy of achieving a 'sound mind in a sound body.’
The film showcases Shroff sporting the Asics SportStyle range and encourages viewers to wear what speaks to the soul. It aims to inspire people to get active and move, regardless of who they are and how they choose to do it.
Rajat Khurana, managing director, Asics India and South Asia, said, “For many years now, Asics has been on a mission to inspire as many people as possible to experience the uplifting impact of movement on the mind as a way of achieving a sound mind in a sound body. Through the ‘choose to move’ campaign, we want to empower each individual to start making the right choices that push their boundaries and encourage personal movement. As a brand, we aim to continue to build a stronger sporting culture and promote the positive, uplifting power of sport through our product offerings and messaging."
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