Campaign India Team
May 08, 2015

Coca–Cola gives 'Why This Kolaveri di’ a Turkish makeover

Watch the film conceptualised by Turkish ad agency Vietnam here

Coca–Cola Turkey's new TVC sees a remake of the 2011 Indian track, 'Why This Kolaveri Di'. 
 
The Turkish version features singers Sıla Gençoğlu and Özcan Deniz recreating the song.  The film went on-air on 4 May.
 
The film begins on a beach where Deniz, who is with his friends, starts singing the recreated song. The group soon have bottles of Coca–Cola for company. Next, the group is joined by Gençoğlu and some women who join in the fun. What follows is a battle over a bottle of Coca–Cola. The film and song ends with the two groups merging and the two leads drinking out of each other’s bottles.
 
Credits:
Client: Coca-Cola
Creative agency: Vietnam
 

 

Source:
Campaign India

Related Articles

Just Published

17 hours ago

Virtual influencers: The future of brand storytellin...

SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.

18 hours ago

Ad industry hiring heats up: 9% growth steady amid ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.

18 hours ago

Duroflex redefines love and comfort for modern couples

This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.

1 day ago

India's OTC market: Combining tradition and tech ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.