We spoke to Agnello Dias, chairman and co-founder Taproot India at the D&AD awards, about any common characteristics demonstrated in the more successful campaigns. Dias said that he’s spotted a trend where a lot of the campaigns are about doing social good rather than selling products or brands.
He added, “It maybe a fall-out of a certain amount of responsibility creeping in because of the recession which maybe a false sense of responsibility. It’s almost like everyone’s trying to save the world.”
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