DBS Bank showcases scale, ease of banking

DBS Bank has rolled out a brand campaign through which it aims to showcase its benefits to customers from an expanded branch network across the country.

 

The campaign consists of a film conceptualised by Leo Burnett. In the film, through a conversation between the protagonist and the voice over, it showcases the bank's offerings.  

 

Shoma Narayanan, managing director - group strategic marketing and communications, DBS Bank India, said, "We are thrilled to announce the launch of our latest brand campaign that builds on the differentiator of our 'phy-gital' offering. DBS occupies a unique space in the Indian market and is the largest foreign bank in India by branch presence. Our new campaign underscores how we can bring together the best of both our global expertise and wide, local network to leverage our enhanced scale and create the best customer experience. As a purpose-driven bank, DBS is now uniquely positioned to harness our deep, regional insights and digital proficiency to deliver exceptional value to not only individuals and businesses across the country, but also to the community at large."

 

Mayuresh Dubhashi, group executive creative director, Leo Burnett, said, “DBS is a very different kind of bank that stands out in its approach to reimagining banking. Our film does a great job of illustrating the benefits from the bank’s impressive scale as ‘one DBS’. From an expanded presence in over 500 branches to being recognized as Asia’s safest bank for 14 years in a row, to being a trusted partner for small and big businesses; it’s truly a story of a bank that has a whole lot to offer, that lets you live more. A story told the DBS way.” .

 

The campaign is spread across TV, outdoor and digital.