Campaign India Team
Jun 12, 2018

Expect less Indians at the workplace during FIFA WC 2018: Ipsos Game Changers Study

Indian spectators are expected to be among the most engaged set, according to a recent study Game Changers by Ipsos

Indians’ passion for soccer goes so far that five in ten (51%) say they will miss work and school to watch this soccer World Cup (highest globally), with Turkey (46%) and the US (46%) close on the heels.   
 
And 64% Indians say they will splurge on the FIFA World Cup merchandise and themed products; The Chinese (68%) and Malaysians (64%) too going to loosen their purse strings for fan merchandise.
 
Watch the video that throws up highlights from a global study here.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

12 hours ago

TVS Motor Company unveils TVC for its 150cc hyper ...

The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.

16 hours ago

Arunachal Pradesh Tourism unveils ‘Take a new turn ...

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.

17 hours ago

Bank of India names Concept Public Relations for ...

The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.

17 hours ago

PR Professionals appoints Rohit Sharma as vice ...

He will oversee client relations and content strategy.